5 Proven Formulas for Creating Custom Explainer Videos

custom explainer video

Custom explainer videos are specially created videos that aim to describe a product, service, concept, or idea to the target audience in a clear and engaging way. These videos are customized to meet the specific needs, branding, and messaging of a particular business or organization.

The term “custom” refers to the exclusive nature of these videos, which are designed from scratch to align with the goals and objectives of the company. Contrasted with pre-made or template-based videos, custom explainer videos are tailored to suit the identity, target audience, and communication style of the brand.

Custom explainer videos generally integrate a combination of graphics, animations, text, voiceover narration, and sound effects to efficiently communicate the intended message. They can be produced using various techniques such as motion graphics, 2D or 3D animation, live-action footage, or a combination of these elements.

Here are some key points highlighting the significance of custom explainer videos:

  • Streamline complex ideas, products, or services.
  • Improve audience engagement and retention.
  • Convey necessary messages concisely and engagingly.
  • Build brand identity and messaging.
  • Boost conversion rates and drive desired actions.
  • Generate interest and engagement on websites and various social media platforms.
  • Clarify complex or technical concepts.
  • Enhance understanding and reduce customer support queries.
  • Establish credibility and trust with prospective consumers.
  • Adapt to various marketing channels such as websites, social media, and email.
  • Appeal to visual learners and enhance information retention.
  • Reach a wider audience through custom explainer video sharing and viral reach.
  • Display product features and benefits efficiently.
  • Create memorable and impactful brand experiences.
  • Generate memorable and impactful brand experiences.

Proven Formulas for Creating Custom Explainer Videos:

1. Problem-Solution Formula:

The Problem-Solution formula is a classic strategy for creating custom explainer videos. It focuses on identifying a specific problem or pain point that your target audience faces and presenting your product or service as the solution.
Describe the problem or difficulties your audience encounters, using relatable examples or scenarios.
Present your product or service as the solution, highlighting its key features and explaining how it addresses the problem.
Use visual graphics, animations, and a clear voiceover to emphasize your message and make it memorable.
Reinforce the advantages your solution offers throughout the video, showcasing how it saves time, enhances efficiency, improves outcomes, or enhances the user experience.
By presenting a clear problem and an effective solution, the Problem-Solution formula creates a sense of urgency and motivates viewers to take action.

2. “How To” Formula:

The “How To” formula focuses on teaching your audience a specific task or procedure and demonstrating how your product or service simplifies or improves that process. This formula works well for instructional or educational explainer videos.
Identify a task or procedure your target audience wants to learn or modify.
Break down the steps involved in achieving that task and present them in a simple and logical manner.
Use visuals, animations, and on-screen text to guide your viewers through each stage.
Showcase how your product or service integrates with or enhances the process, highlighting special features or functionalities.
Keep the narration brief and easy to follow, using a friendly and accessible tone.
Consider using a combination of screen recordings, animated illustrations, and live-action clips to demonstrate the process creatively.

3. Storytelling Formula:

The Storytelling formula is a powerful way to engage your target audience and create an emotional connection. By presenting a relatable and compelling story, you can effectively convey the value of your product or service.
Develop a story that captures the attention of your target audience.
Introduce a character who faces a problem or challenge similar to what your viewers might experience.
Emphasize the emotions and frustrations associated with the problem to provoke empathy.
Show how your product or service enters the character’s life and helps them overcome the challenge.
Illustrate the positive impact it has on their life, work, or relationships.
Use engaging visual graphics, characters, and a narrative voiceover to create an emotional connection and keep viewers invested in the story.
The Storytelling formula taps into the power of narratives and human experiences, making your explainer video more memorable and relatable.

4. FAQ Formula:

The FAQ (Frequently Asked Questions) formula is an effective method to address common concerns or doubts your target audience may have. By providing clear and concise answers to their questions, you can establish trust and credibility.
Compile a list of frequently asked questions related to your product or service.
Address each question individually in the explainer video, providing informative and straightforward answers.
Use visuals, animations, and on-screen text to reinforce important points or summarize the answers.
Consider incorporating customer testimonials or case studies to highlight the credibility of your offering.
Maintain a conversational tone throughout the video, using a friendly and accessible voiceover.
The FAQ formula allows you to directly address the concerns or objections that prospective consumers may have, reducing their doubts and instilling confidence in your product or service.

5. Comparative Formula:

The Comparative formula focuses on presenting your product or service as a superior alternative to existing solutions or alternatives in the market. This formula works well when there are established competitors or when you offer a unique approach or feature.
Identify a common problem or need that your target audience has.
Highlight the existing solutions or alternatives available to them.
Describe the limitations or disadvantages of those alternatives, emphasizing how they fall short in addressing the problem effectively or efficiently.
Use visuals, animations, or side-by-side comparisons to emphasize the weaknesses of the alternatives.
Present your product or service as the superior alternative, emphasizing its unique features, benefits, or innovations that set it apart from the competition.
Clearly convey how your solution overcomes the limitations of existing alternatives and provides superior outcomes or experiences.
Focus on the key advantages and value propositions that make your product or service stand out, using feedback, case studies, or data to support your claims and enhance credibility.
By using the Comparative formula, you position your product or service as the best choice among available options, effectively convincing your target audience to select your solution over others.

Remember, regardless of the formula you choose, keep your custom explainer videos concise and engaging. Use simple and conversational language, and consider using animations, graphics, or illustrations to simplify complex concepts or ideas. Don’t forget to include a strong call to action at the end, encouraging viewers to take the desired next step, such as visiting your website, subscribing to a newsletter, or making a purchase.


By following these creative and proven formulas, you can produce custom explainer videos that effectively convey your message, promote your product or service, and engage your target audience.

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